Warner Music Group Enters Web 3.0: Partners with Splinterlands.
A massive name, a big record label decides to enter into the world of NFTs and blockchain gaming. Warner Music Group, a US-based record label, has joined hands with a blockchain-based gaming company Splinterlands.
The partnership aims to create and publish new blockchain games with a theme and focus on WMG musicians and their work. The games under WMG and Splinterlands partnership will be Play to Earn arcade-style games designed for mobile games.
The partnership is one of its kind which was announced a couple of days ago.
Splinterlands is a blockchain-based fantasy-themed collectible card game with a formidable user base of more than 1.8 million.
Moreover, its daily users amount to approximately 450,000 and use Hive blockchain technology. However, Splinterlands users must transfer games’ NFT's to the WAX blockchain to make sales.
The game is well received in the crypto gaming community, it was the most popular blockchain game last month according to a report by DappRadar.
Warner Music Group
This new partnership will offer multiple revenue streams for WMG artists as well as the Label itself. “I don’t think we can underestimate how massive the opportunity around P2E gaming is,” said, Oana Ruxandra, WMG chief digital officer and executive vice president.
Splinterlands CEO, Jesse Reich, also shared his thoughts on the new partnership, “[WMG] is innovating the music industry to meet the standards set by Web 3.0 community members.”
Many musicians are hustling and trying to create new revenue streams via Web 3.0. DJ and music producer Steve Aoki said, “As music NFT's become more of a part of how we integrate and support artists,” Aoki added, “the labels will have to do more than just add the song on a playlist.”
Web 3.0 offers music artists a new way to get discovered without the help of a label.
Moreover, new musicians can earn loads of money by selling their tracks as NFTs, an income volume that is nowhere seen in conventional record labels.
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