In a groundbreaking development for the mobile gaming industry, AdInMo, a leading platform for in-game advertising monetization, has joined forces with ZBD, a fintech leader known for providing instant Bitcoin incentives. This strategic alliance introduces a revolutionary shift in mobile game monetization by offering players incentives to engage with in-game advertisements. The article explores this innovative partnership, highlighting how AdInMo's InGamePlay brand adverts seamlessly blend into mobile games, allowing developers to generate revenue without compromising the gaming experience. ZBD's Bitcoin Lightning technology enables developers to reward users with tangible Bitcoin awards based on in-game ad-generated income, a game-changing approach that enhances player engagement and retention. The article delves into the impact of this collaboration, featuring insights from Kristan Rivers, AdInMo's co-founder and CEO, and detailing how the integration has already delivered remarkable results for Square Enix and Fumb Games.
AdInMo's Game-Changing Partnership with ZBD
AdInMo, the leading platform for in-game advertising monetization that integrates ads into mobile games, made a remarkable announcement yesterday about its strategic alliance with ZBD, a well-known fintech company known for providing instant Bitcoin incentives to gamers and developers. This groundbreaking collaboration represents an exciting revolutionary change by providing gamers with incentives to see in-game displays and video advertisements.
AdInMo's Innovative In-Game Adverts and ZBD's Bitcoin Rewards
With AdInMo's InGamePlay brand adverts, developers can earn money without compromising players' fun, and the ads themselves look and feel like part of the game. In addition, the innovative Bitcoin Lightning technology developed by ZBD enables developers and publishers to distribute a portion of the income made through In-Game advertisements to their user base in the form of modest but tangible Bitcoin awards. AdInMo's Rewarded InGamePlay advertising is a brilliant synthesis of in-game innovation and the proven success of reward-based monetization mechanisms, boosting both player engagement and retention.
Kristan Rivers, Co-Founder and CEO of AdInMo said: “We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetization loved by players and driving excellent revenue for developers. Combining in-game brand experiences and player rewards is a world-first.”
“ZBD understands the nuances of the games ecosystem and we’re excited to work with them to bring the first release of AdInMo’s powerful new monetization format, Rewarding InGamePlay to market. With happy, rewarded players the gaming audience is also more valuable to advertisers in terms of attention and engagement. As always at AdInMo it’s a win-win-win,” says Kristan.
Square Enix’s Ludo Zenith experienced an 82% increase in ARPDAU after integrating ZBD rewards, while Fumb Games’ Bitcoin Miner increased its day 30 user retention by more than 10x. Working with AdInMo, ZBD can now extend its focus to rewarding player attention to the gameplay itself, rather than during breaks in play, broadening its existing approach to supporting mobile games monetization and retention.
AdInMo and ZBD: Enhancing In-Game Engagement with Player Incentives
With this technological partnership, AdInMo and ZBD allow gamers to gain access to in-game incentives by interacting with immersive displays and video advertisements. By forming a partnership with AdInMo, ZBD can increase its area of influence by providing incentives to players based on their attention during games rather than only during breaks in the action.
AdInMo's beta developer community program already has access to the new format. It's easy to use because it works well with the company's existing software development kit (SDK). Bitcoin rewards can be easily enabled by the developer, and revenue-sharing procedures can be worked out between the developer and the user base. Since the money for these bonuses comes from players watching advertising within the game, this addition does not affect the gameplay itself.
“The goal of ZBD has always been to help drive improved performance for the games industry, an industry we love. We’re very excited that our first deep integration directly into in-game advertising technology is with a partner that shares our values and offers ads that are completely unobtrusive and which do not interrupt players as they’re enjoying the game," said Ben Cousens, Chief Strategy Officer at ZBD.”
AdInMo's Game-Changing In-Game Advertising Platform
AdInMo's mobile in-game advertising platform is unrivaled in its ability to display immersive adverts, tailored to the interests of players. Therefore, it is broadening the reach of advertisers to new demographics and providing developers with increased opportunities to monetize their games.
They take a data-driven approach to personalization and are committed to providing non-intrusive, click-free advertisements that fit in naturally with the gameplay, both of which increase player satisfaction and participation. AdInMo's sophisticated data analytics ensure that players only see relevant adverts based on their tastes. AdInMo's adtech is at the forefront of innovation because it helps companies reach new customers. Furthermore, it increases revenue for app developers, and keeps users happy.
ZBD: Revolutionizing Payment Technology with Bitcoin Lightning
ZBD stands out as an innovative FinTech company because of the ground-breaking work it has done in the field of payment technology using the Bitcoin Lightning Network. ZBD has provided developers with cutting-edge tools, allowing for the hassle free incorporation of payment functionalities into products. Moreover, ZBD has received strong backing from global venture capitalists and prestigious gaming studios such as Initial Capital, Lakestar, Kingsway Capital, The Raine Group, and Square Enix.
By allowing instantaneous worldwide transactions of any volume for any gaming, internet, or application experience using the Bitcoin Lightning Network, ZBD effectively blurs the lines between the actual and virtual worlds.
Frequently Asked Questions
What is the partnership between AdInMo and ZBD all about?
The partnership between AdInMo and ZBD introduces Bitcoin incentives in mobile gaming by seamlessly integrating in-game advertising and rewards. Gamers can earn Bitcoin awards for engaging with in-game ads.
What is AdInMo known for in the gaming industry?
AdInMo is a leading platform for in-game advertising monetization, renowned for integrating ads into mobile games while maintaining the gaming experience.
How does AdInMo's InGamePlay brand adverts benefit developers and players?
InGamePlay brand adverts allow developers to earn money without compromising gameplay. These ads blend seamlessly into the game, enhancing the player's experience.
What games have experienced notable improvements with this partnership?
Square Enix's Ludo Zenith saw an 82% increase in ARPDAU after integrating ZBD rewards, and Fumb Games' Bitcoin Miner achieved over a tenfold boost in day 30 user retention.
Can players opt out of in-game advertisements and rewards?
Yes, players typically have the option to choose whether to engage with in-game advertisements and receive Bitcoin rewards, offering flexibility in their gaming experience.
How does ZBD's Bitcoin Lightning technology work, and why is it important?
ZBD's Bitcoin Lightning technology allows for instant and secure Bitcoin transactions, making it ideal for rewarding players and enhancing the in-game experience. It blurs the lines between the virtual and real worlds.
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Related Tags:
AdInMo, ZBD, In-Game Advertising, Mobile Games, Bitcoin Incentives, Mobile Game Monetization, In-Game Advertisements, Bitcoin Lightning, Kristan Rivers, Fintech, Square Enix, Ludo Zenith, Game Monetization, Reward-Based Monetization, Mobile Gaming Industry, ZBD Rewards, Bitcoin Miner, Player Engagement, Data Analytics, Payment Technology, Bitcoin Lightning Network, Financial Technology, Venture Capital, Gaming Studios, Virtual Worlds,
News Article Description:
Gamers should take note of the groundbreaking collaboration between AdInMo and ZBD, which promises a game-changing shift in the mobile gaming landscape. This strategic partnership introduces Bitcoin incentives for players who engage with in-game advertisements, enhancing the gaming experience. AdInMo's seamless integration of InGamePlay brand adverts allows developers to earn revenue without compromising gameplay, while ZBD's innovative Bitcoin Lightning technology rewards users with tangible Bitcoin awards. Notably, this approach has already yielded impressive results, with Square Enix's Ludo Zenith experiencing an 82% increase in ARPDAU and Fumb Games' Bitcoin Miner achieving over a tenfold boost in day 30 user retention. Gamers can now access in-game incentives by interacting with immersive displays and video ads, creating a win-win scenario for developers, players, and advertisers. With AdInMo's unobtrusive, data-driven approach, the gaming audience becomes more valuable in terms of attention and engagement. This transformative partnership is set to revolutionize mobile game monetization and player engagement, ensuring gamers enjoy a more rewarding experience.
