McDonald's metaverse: McNuggets Land in The Sandbox
With "McNuggets Land" in The Sandbox, an Ethereum-based virtual gaming platform, McDonald's Hong Kong has made its first step into the metaverse. The goal of the collaboration is to find out what Web3 and virtual worlds can do so that people can interact with McDonald's in new ways. Even though people have different opinions, this move is the fast food giant's attempt to connect with its customers all over the world by taking advantage of how popular Web3 and NFTs are. McNuggets Land is a fun place to celebrate the 40th anniversary of Chicken McNuggets. It has characters made out of McNuggets and classic McDonald's mascots. Players can finish quests to get rewards in the real world and on the blockchain.
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